Legendary Lake Guntersville will host the 14th annual Toyota Bonus Bucks Owners Tournament for the first time this fall on October 25 and 26. Located in northeast Alabama, in the heart of bass fishing country, Guntersville is hallowed ground for tournament anglers and has been home to bass fishing’s biggest events, like the Bassmaster Classic and Major League Fishing REDCREST.
With its spectacular views, proximity for so many Bonus Bucks members, and fertile fish-filled waters, Lake Guntersville will serve as an excellent location for this amateur-only tournament celebrating all things Toyota and bass fishing.
This exciting weekend features a no-entry fee team tournament, gift bags full of Toyota swag for registered teams, prize drawings, meet-and-greets with Team Toyota pro anglers, and more. The first-place prize is a guaranteed $5,000 payout, with cash prizes awarded to the top 31 teams.
“The annual Bonus Bucks Owners Tournament is an event that Toyota looks forward to every year,” said Dedra DeLilli, vice president of marketing communications, Toyota Motor North America. “We cherish the opportunity to celebrate and spend time with people who depend on Toyota vehicles to pursue their passion for fishing and the outdoors. We’re super excited to bring this event to Lake Guntersville for the first time in its 14-year history.”
More than just a fishing competition, this event “has a family reunion feel” according to Team Toyota pro Mike Iaconelli, with an emphasis on fellowship and camaraderie.
The weekend begins Saturday afternoon with a registration meeting at Goosepond Colony Marina, where Team Toyota pro anglers will be on hand to greet guests. B.A.S.S. tournament staff will conduct the tournament and be onsite Saturday afternoon for angler registration, where participants will receive an arm-full of free gear, along with a complimentary dinner.
“This event and Lake Guntersville are a match made in heaven,” said Gerald Swindle, Guntersville local and Team Toyota pro. “Toyota tow vehicles and Guntersville are both synonymous with tournament bass fishing. It’s great to finally pair these two icons together for what will be an amazing weekend of fellowship and fishing.”
Tournament eligibility is contingent on meeting two requirements: at least one of the two team members must be currently registered in the Toyota Bonus Bucks program, and the eligible team must use the Bonus Bucks team member’s Toyota truck as the primary tow vehicle during the event.
The deadline to register is October 17, 2025. To get signed up or for more details, please visit ownersevent.toyotatrucksbonusbucks.com. Bassmaster Elite Series, MLF Bass Pro Tour, MLF Tackle Warehouse Invitationals, and NPFL anglers are not eligible to participate in the Toyota Owners Tournament. Participants are encouraged to sign up as soon as possible for this prize-rich event. Registration is limited to 300 teams.
